The Learn How to Build a Paid Media Strategy course is designed to educate marketers with foundational digital advertising knowledge on how to create an effective paid media strategy that maximizes return on investment. In this course, we’ll go through how paid media fits into your inbound strategy, how to allocate budget, and how to plan, buy, and optimize your paid media efforts. Plus, throughout this course, you’ll get advice from the experts at a variety of agencies to learn how they help their clients see long-term success.