Get Certified in Digital Marketing. Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.