Our Methodology

Our Early Careers Methodology “Attraction, Attachment and Aspiration for All” has developed over many years of market activation and early careers guidance practice – learning from what works – providing a simple formulation in support of early career development for young people and also for our partners:

Attraction

Establishing highly attractive and targeted campaigns

Supporting you to execute slick, exciting, and precise campaigns for the Scottish market. To stand out from the crowd and be the most attractive offer. Underpinned by effective demographic targeting, to reach and inspire the right young people.

Attachment

Enabling the right young people to engage, connect and attach

From Click to Career – our campaigns are niche, quality over volume, so that more of the right young people, from the right locations and demographics become attached to your programmes and opportunities. We monitor and report on your campaign metrics so that you get results.

Aspiration

Supporting the development of strong aspirations and competitive candidates

We work to help young people strengthen and specify their aspirations. Through attraction and attachment to partner opportunities, we observe young people becoming more self-aware, more decisive about their choice of career and more competitive as candidates.

For All

Promoting diversity and equality of opportunity for all young people

Young people can face unseen inequalities and barriers and employers can discover their early career programmes lack diversity. We encourage candidates to self-select the barriers of most concern to them and we promote campaigns that target underrepresented groups.